Started From a Simple Question
Back in early 2018, I was sitting across from a small business owner who'd just shown me their financials. They had all the right reports—balance sheets, profit and loss statements, cash flow projections. But when I asked what it all meant for their actual progress, they just stared at me.
That moment stuck with me. Here was someone working incredibly hard, gathering all the right data, but still feeling lost about whether they were moving forward or just treading water.
So we started arsyntevia with a different approach. Instead of focusing on what you should measure, we help you understand what your measurements actually tell you. It's about connecting the dots between numbers and real business progress—making sense of the data you already have.
Seven years later, we're still doing that same work. Just with a few more techniques up our sleeve and a better understanding of what Australian businesses actually need when they say they want to "track progress."




